Vodafone 2017 - 2019

Starting my professional career at Vodafone was the best decision I could have made.

As a Marketer, I was able to delve into the Egyptian Marketing field and gain experience in all aspects of the job, including Product Management, Campaign Management, Data Analytics, and Management Reporting.

Through this position, I was able to learn and develop my marketing skills. These skills have been invaluable as I continue my career in the industry.

World Cup Celebration Project | Activity Promotion

As a proud Egyptian and a marketer at Vodafone, I had the opportunity to contribute to a major milestone in Egypt's sports history. When Egypt qualified for the World Cup after 28 long years, I took the initiative to launch a campaign that celebrated this achievement by offering daily telecom gifts for one week.

This campaign not only brought joy to Vodafone's customers, but it also created a buzz on social media and helped strengthen Vodafone's brand image as a company that supports and celebrates local achievements. Being able to play a role in such a memorable moment for my country and my company was truly a highlight of my career.

Thematic Copy

The Egyptian Football Team has been unlucky for 28 years, unable to qualify to join the football world cup.

So Vodafone decided to create a movement under the headline “Let’s Not Jinx It!” to build up on the concept that Egyptians are strong believers of luck & many other myths.

Product Copy

Celebrating Egypt's qualification to the World Cup after 28 Years by offering daily telecom gifts for one week.

Results

Revolutionized the company's daily active base, which was a defining moment in my career. I accomplished this by developing and designing the experience and go-to-market plan for a groundbreaking promotion. By executing this campaign with precision and foresight, I was able to achieve the company's highest daily active base, exceeding all expectations.

Brand Relaunch Project | Activity Promotion

As a Vodafone marketer, I played a key role in the company's successful relaunch of its brand through a partnership with football superstar Mohamed Salah. It was an honor to be part of the team that brought this game-changing campaign to life.

Our collaboration with Salah brought tremendous exposure to the brand and was an exciting way to showcase Vodafone's values. This unforgettable experience allowed us to break new ground and make a positive impact, making it one of the highlights of my career.

Main Copy

Relaunching the Vodafone brand with a partnership with the football superstar Mohamed Salah.

Product Copy

Introducing Team 010 product from Vodafone where customers can create their own team with their friends and loved ones for greater benefits.

Results

Spearheaded the development and design of a groundbreaking promotion
Achieved the company's highest daily promo redemptions, surpassing all expectations
Drove a 5% increase in company activity through the execution of this campaign
Demonstrated creativity and innovation in achieving these results, solidifying my reputation as a top-performing marketer
This achievement remains one of the highlights of my career and a testament to my passion for creating impactful campaigns

Ramadan 2018 Project | Recharge & Activity Promotion

Another important campaign that I had the privilege of leading was the Ramadan 2018 campaign. The creative idea blended the excitement of the World Cup with the traditional spirit of Ramadan.

This was a defining moment in my career, and I was thrilled to be part of the team that brought this innovative concept to life. Our campaign was a major success, and it was an honor to witness the impact it had on our customers and the wider community. By combining two important cultural events, we were able to showcase Vodafone's values and create a positive impact that resonated with people of all backgrounds.

Campaign Teasers

Teased our campaign concept by featuring Egyptian National Football Team players as movie stars, captivating audiences and generating excitement for our upcoming campaign.

Pre-Launch Copy I

Pre-Launch Copy II

Pre-Launch Copy III

Main Copy

A campaign that combined the cultural significance of Ramadan with the global excitement of the World Cup.

Product Copy

Introducing Ramadan 2018 exclusive recharge card that gives more value when you share it with your Vodafone community.

Results

Our team's hard work paid off as we achieved our highest ever customer engagement levels and significantly enhanced recharge and activity performance by a remarkable 19% and 6%, respectively. This outstanding accomplishment was a testament to the effectiveness of our campaign and its impact on our customers.

Recharge Portfolio Revamp | Mared Bundles

Bundled Recharge Cards

Demonstrated my ability to stay ahead of market trends and adapt to changes in the industry. One example of this was when I revamped our recharge bundles portfolio in response to competition moves.

This showcased my proactive approach to the market and my ability to think strategically. In addition to this, I possessed a range of other valuable skills that allowed me to excel in my career, including strong analytical abilities, effective communication skills, and a passion for innovation.

Results

The recharge card bundle transactions of Vodafone were increased by a staggering 84%.

Recharge & Win 2018 | Recharge Promotion

Recharge & Win

With the objective of creating a bigger hype around Vodafone’s recharge after the devaluation of the Egyptian Pound, we needed to introduce a mega recharge campaign awarding customers with essential house appliances and various other gifts.

Results

Achieved increase in company’s activity by 2%

Ramadan 2019 Project | Recharge & Activity Promotion

Main Copy

Reminding Egyptians with the main element behind what makes every Ramadan special, our gatherings.

Product Copy

Introducing Ramadan 2019 exclusive gatherings recharge card that gives both telecom and attainable prizes by utilizing our partnerships with various vendors.

Engagement Copies | Partnership with Zest

To increase our engagement and promotion awareness, we partnered with Zest to integrated our product within three recipe copies featuring the stars of our main campaign.

Engagement Copy I

Engagement Copy II

Engagement Copy III

Results

Achieved an all-time high customer engagement record and enhanced recharge & activity performance by 33% & 1.3%

Micro-Recharge Cards Portfolio Revamp | Fakka Recharge Cards

Fakka Recharge Cards

Led a team member in revamping the micro-recharge cards portfolio in order to ensure delivering higher value than competition and consequently, gained further market share with the product.

Top Performer Award | 2017-2019

Customized Recharge Cards fromRecharge & Win Promotion

During my two years of hard work and dedication at Vodafone, I was awarded as Consumer Segments Top Performer for outstanding performance against expectations and exceptional effectiveness at achieving objectives.

Senior Marketing Team Leader| Postpaid + International & Roaming Products

Backed up by both Marketing & Sales experiences, I got the opportunity to manage both postpaid (RED) and International & Roaming products at Vodafone Egypt. From coming up with strategies to grow both product lines to increasing the revenues through marketing activities driven by customer insights and competitive offerings.

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