Homzmart 2022 - 2023

After immersing myself deeply in both marketing and sales fields, the opportunity to join Homzmart's product team and take on a leadership role in major projects that directly impact the company's growth and brand image seemed like the next big move for me. At Homzmart, I play a vital role in the company's management, leading initiatives that drive significant growth and success. It is a fulfilling experience to work with such a talented team and contribute to the company's continued success.

Results

At Homzmart, my role as Group Product Manager was pivotal in setting the product roadmap and strategy, ensuring the company's sustained growth. I led three technical teams located in Egypt, Turkey, and India in a comprehensive overhaul of the Homzmart platform. This included revamping the system infrastructure, website, and mobile application, which resulted in a notable 16% increase in the company's Gross Merchandise Value (GMV).

A key achievement was the enhancement of the platform's search functionality, introducing features like auto-correction and fuzzy search. This innovation significantly reduced the incidence of zero search results by 30% in both Egypt and Saudi Arabia, thereby improving user experience and search efficiency.

Additionally, under my leadership, Homzmart experienced a 21% increase in monthly active users, attributable to successful product enhancements and updates.

I also managed the launch of a standalone platform for the Homzmart retail chain. This launch, executed through agile methodologies, provided a seamless and unique experience for both customers and our sales team, demonstrating my commitment to not only advancing technology but also enhancing user satisfaction and team efficiency.

Internal Retail Chain Application | Virtual Retail Experience

Homzmart Retail Application

As a Product Manager at Homzmart, I have held the important responsibility of overseeing the virtual experience within our retail stores. This includes creating a unique and memorable experience for both customers and employees, which has greatly contributed to Homzmart's overall success. In fact, retail sales account for a substantial portion of our Gross Merchandise Volume (GMV), with our virtual offerings playing a key role in driving that success.

Results

Full visibility on retail stores orders for pinpointing potential opportunities and risks.
Salesperson tool (application) with QR code scanning functionality to tag orders that were facilitated and fulfilled by the salesperson.
Easy visualization of all relevant data and information, including annual and quarterly targets, current performance, and employee information.
Connectedness with team announcements functionality.
Scanning items functionality to know key insights about the products and their sellers.

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