Nawy 2023 - Present

After gaining extensive experience in marketing, sales, and product management, I embraced the challenge of joining Nawy as a Senior Commercial Strategy Manager. This role has allowed me to lead crucial initiatives directly influencing the company's growth and market presence.

At Nawy, my responsibilities include developing and executing strategic commercial plans, enhancing sales processes, and pioneering new business lines, all in alignment with the company's overarching objectives. Collaborating with a skilled and dynamic team, I find it immensely rewarding to contribute to Nawy's ongoing success and to play a key role in its strategic development and market expansion.

This position not only leverages my previous experiences but also offers new avenues for professional growth and impact.

Nawy's Record-high Achievement | 2023 GMV

Results

In my role at Nawy, I have developed and executed comprehensive commercial plans for the company’s indirect sales channels (Nawy Partners), achieving significant results. In 2023, we surpassed our annual sales target by 11%, setting the stage for even greater success in 2024, where we achieved 3X year-over-year (YoY) growth in partner acquisition and a 4X YoY increase in Gross Merchandise Value (GMV). These outcomes were driven by aligning operational initiatives with business goals and leveraging data-driven analytics to optimize performance.

I managed and mentored a multi-functional team across business development, product, and customer success, fostering collaboration and addressing bottlenecks in partner acquisition, onboarding, and engagement. Key initiatives included launching self-signup onboarding, dynamic commission systems, and a resale marketplace, which improved efficiency and partner retention. Real-time analytics and dashboards were leveraged to track performance, identify market opportunities, and provide partners with actionable insights, enhancing their sales conversion rates.

To strengthen Nawy Partners’ market positioning, I led SEO initiatives, marketing campaigns, and success story showcases, increasing brand equity and attracting top-tier partners. These efforts have been instrumental in driving Nawy’s continued growth trajectory and establishing a scalable foundation for future success.

Nawy Partners | A Road to Success

Nawy Partners is a dynamic partnership channel from Nawy, tailored for real estate brokerage companies. As the lead responsible for the strategy and commercial aspects of Nawy's indirect channels, I focus on developing and executing strategic commercial plans, enhancing channel processes, and pioneering this business line. The accompanying video highlights our First Annual Event, congratulating our end-of-year competition winners and expressing our commitment to supporting more partners with our advanced technology.

Nawy Partners | Base Segmentation & Engagement Methodologies

Base Engagement Model

Redefining Base Segments & Activity Cohorts

As the Senior Manager responsible for expanding Nawy's indirect channels, it became clear that a deeper dive into our base engagement was crucial—not only from our Account Managers' perspective, the dedicated team dealing with our partners, but also from that of the partners themselves. To achieve this, I drew inspiration from an engagement model similar to the one utilized by Duolingo, known for its efficacy in user engagement.

What you see in the charts above is the result of a comprehensive overhaul of our metrics and user segmentation definitions. I re-evaluated and redefined the tiers of base activity, ensuring they accurately reflect the interaction levels of our users with the Nawy Partners Platform. Moreover, this model has been instrumental in reconfiguring our daily to quarterly Key Performance Indicators (KPIs), all with the intent of creating a more dynamic and responsive engagement strategy.

The outcome has been a more nuanced and granular understanding of user activity, allowing us to tailor our approaches and maintain a thriving ecosystem for both our partners and ourselves. With this model, we're not just chasing numbers, we're cultivating relationships and fostering loyalty on the Nawy Partners Platform.

Base Engagement Model Deep Dive

To illustrate the engagement model, here are three partners, each at different stages of engagement with the Nawy Partners Platform.

Partner A is a Current User who logs in daily to manage their portfolio on the platform. However, recently their interactions have dropped, placing them in the category of At Risk MAUs (Monthly Active Users); they're still active but not as much as before. Their situation will be closely monitored to prevent a shift to a lower engagement tier.

Partner B, previously a consistent user, hadn't used the platform in four months, falling into the Dormant Users category. But last week, they engaged with a new feature update and have become a Resurrected User. This positive change will contribute to the platform's Resurrection rate, marking a successful re-engagement of a previously inactive user.

Lastly, Partner C is a New User, having signed up within the week and starting to explore the tools available on the platform. The goal with Partner C is to ensure they find value in the platform, preventing them from becoming At Risk QAUs (Quarterly Active Users) or eventually Dormant.

For all these partners, Nawy will use the Reactivation rate to track how well they're doing at getting users like Partner B back into regular engagement, while the MAU loss rate and QAU loss rate will indicate whether partners like Partner A maintain their activity or reduce their engagement over time. This detailed monitoring allows Nawy Partners to adjust their support and engagement strategies, ensuring they cater to the specific needs of each partner and maintain a dynamic, interactive relationship with each one.

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